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When Did Everything Become an “Experience”?

Back in my school days, I was a huge fan of marketing classes and thought that one day I might want to work in advertising. Life took a different spin and I didn’t end up working in that field, but I still had the opportunity to put some marketing know-how to good use in the field that chose me.

Just the same, as much as I bow to the wisdom of the marketing masters, I really don’t understand when or why everything suddenly became an “experience”.

Picking up something at the store has become a retail experience. Getting a bite to eat has become a dining experience. Music is now a listening experience and movies are now a viewing experience.

Did everything have to become an experience?

I was amused when I recently visited an establishment and noticed a poster prompting readers to tell management about their experience. The odd thing is that it was posted in the men’s washroom.

What would I have written back? Do they really want a description of my bathroom experience? (Careful what you wish for! Creative types with a sneaky sense of humour might actually take you up on the offer.)

“My approach to the urinal was a pleasant one as the aroma of disinfectant pucks filled my sinuses with a gentle, welcoming blend of lavender and chlorine.

The automatic flushing mechanism was very effective in bathing the urinal in a fresh cascade of water, reminiscent of a serene waterfall, a perfectly choreographed three seconds after I stepped away. I couldn’t have cued it better if I had flushed it myself. Continue reading

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