Back in my school days, I was a huge fan of marketing classes and thought that one day I might want to work in advertising. Life took a different spin and I didn’t end up working in that field, but I still had the opportunity to put some marketing know-how to good use in the field that chose me.
Just the same, as much as I bow to the wisdom of the marketing masters, I really don’t understand when or why everything suddenly became an “experience”.
Picking up something at the store has become a retail experience. Getting a bite to eat has become a dining experience. Music is now a listening experience and movies are now a viewing experience.
Did everything have to become an experience?
I was amused when I recently visited an establishment and noticed a poster prompting readers to tell management about their experience. The odd thing is that it was posted in the men’s washroom.
What would I have written back? Do they really want a description of my bathroom experience? (Careful what you wish for! Creative types with a sneaky sense of humour might actually take you up on the offer.)
“My approach to the urinal was a pleasant one as the aroma of disinfectant pucks filled my sinuses with a gentle, welcoming blend of lavender and chlorine.
The automatic flushing mechanism was very effective in bathing the urinal in a fresh cascade of water, reminiscent of a serene waterfall, a perfectly choreographed three seconds after I stepped away. I couldn’t have cued it better if I had flushed it myself. Continue reading
There is no disputing that direct deposits and pre-authorized withdrawals have made personal finances much simpler.
Even if I am on vacation or feeling under the weather, it no longer matters if I am in the office on pay day. The money shows up in my account and shortly thereafter, the money comes out for the mortgage and utilities. (Easy come, easy go!) It is certainly convenient and saves me from standing in line to go pay the bills in person.
But in adopting this convenience, have we also phased out unique moments of joy? Are we missing out on moments to enjoy the fruits of one’s labour, the satisfaction of a job well done, and the incentive for why we work to earn a living?
Do you remember the thrill of your first job and getting paid for the first time? That was a feeling of power, wasn’t it? And do you remember the fleeting sense of financial independence and going to spend it on pizza, clothes, shoes, camera gear and journals… or maybe that was just me.
But the point is that there was a natural ebb and flow to earning, saving and spending. Receiving a paycheque was validating, rewarding and made me feel like I really made a contribution. The ritual of walking up to a teller or a bank machine and depositing this piece of paper that was the result of two weeks of blood, sweat and tears actually made me happy. It was also a motivator.
But now, with direct deposit and automatic withdrawals going on autopilot, I barely remember what week is pay week anymore.
A fond memory from the early years of my career, working as an assistant, was when the secretary was not in the office, I would be the one tasked with distributing the envelopes containing the paycheques. The warm reception and the smiles on people’s faces were something I will never forget. I even remember thinking to myself that this is what “spreading sunshine” is all about, making people happy like this. Continue reading