When I started using social media, I spent a lot of time on it. To me, it was a kind of cocktail party I could access at any time to see all of the interesting things that my friends were up to and to catch up on their news.
But have you ever opened a social media app and thought that you were losing your marbles? It happens to me all the time.
Something changed over the years that has really cut back on my usage and my overall interest. The turning point for me was when someone decided that showing “top news” or “most relevant” posts rather than “most recent” posts should be the default for certain apps.
Since then, there have been days when I have opened up a social media app, seeking a relaxing break from a busy day, and I truly thought that my app was gaslighting me.
In the sequence presented by Facebook, one friend posted pictures at the airport, then on a beach, then getting ready to leave the house, then in the hotel room, then back on the beach, then stuck on the tarmac, then waiting for the Uber to take them to the airport, then back on the beach.
Another friend posted pictures of a several-day multi-stop European tour. Thanks to the app, the order in which they appeared was so messed up, I needed Gravol just to follow the order of their itinerary.
A friend’s pictures of a major home renovation project, rearranged by Facebook, had me thinking that they tore it down and started over four times. Continue reading
The Ups and Downs of Blogging Statistics
On the other hand, I cannot deny that paying attention to the stats and the multiple ways that they can be sliced and diced does provide valuable information with respect to social media and my target audience.
The reality is that watching blog stats is a little like watching the stock market. Once a blog post is in the public domain and its links are posted on Facebook, Twitter, Google+ and Flipboard, you never really know what will be a hit or when.
As I suggested in previous posts, there are some blogs I threw together in an hour that surpass my previous “personal bests” in page views, likes, comments or retweets. And then there are other posts for which I toiled by the sweat of my brow for days or weeks that barely register a blip.
But I am very proud of all of my posts, whether anyone saw them or not. I love them all equally!… OK, that’s not quite right. I admit, I have favourites too! Continue reading →
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