Tag Archives: rewards

Dear Loyalty Apps, Please Stop Logging Me Out!

In 2016, I published a blog post about the number of loyalty cards I was carrying and the challenge in keeping track of all of them. There had to be an easier way.

I still maintain that with impeccable client service and reasonable prices, we could probably skip loyalty programs.

But marketing wizards seem to have tapped into our basic human need to belong, and have turned clubs and memberships into an art form that seems to fill a void. Sometimes the exclusive rewards and personal offers are so well thought out that we overlook the consumer information that we have volunteered about ourselves to get to those benefits.

Shortly after that post appeared, I figured I had nothing to lose in trying to keep track of all of them with the smart phone apps that they were offering.

Initially, the issue I encountered was that my antiquity of a phone was sometimes too slow to produce the apps as soon as I needed them. To proceed with the experiment, I had to wait until my phone was retired and replaced.

When I bought a new phone, I jumped on the bandwagon in a big way and signed up for all of the apps to replace the imposing stack of loyalty cards I had accumulated.

My next task was to learn how to juggle products like a circus performer, while waiting in line to check out. I wanted to avoid the huffing, puffing and sighing from the shoppers behind me, as we all waited for an app to launch.

I became pretty good at holding different products under my armpits, between my legs, or in my teeth while needing both hands to swipe my way to the right app at the right time. I’m sure that there is some funny security footage out there to attest to my newly found skills. Continue reading

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With This Many Loyalty Cards, How Loyal Can You Be?

Reward CardsDo you remember the episode of the TV sitcom “Seinfeld” when George Costanza’s wallet explodes from the multitude of items he had filed away in it? Some days, I feel that could be me just from the quantity of reward and loyalty cards I have accumulated over the years.

Just this past week, I was in a rush to leave the house to go see a movie and found myself deep diving through the kitchen counter pile of flyers, lists, receipts and other miscellaneous orphaned items, to look for my movie loyalty card. Fortunately I found it in time, despite the needle in the haystack factor.

I have loyalty cards for airlines, hotels, department stores, grocery stores and pharmacies. I have cards to earn me free coffee, free pet food and free dry cleaning, to name a few.

As you can see by the stack of cards in the picture, I am a member of a multitude of loyalty programs, but frankly I am not as loyal to them as they may think. I confess, I have been seeing other stores behind their back.

Out of all of those cards, only two of them are always in my wallet. Maybe five get rotated in and out of the wallet regularly (…when I remember to). The rest, I try to keep as organized as possible by placing them all in a business card keeper (…when I remember to).

Talk about a house of cards, Continue reading

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