In posting articles to my blog once or twice per week, I cannot help but peek at my WordPress statistics from time to time. And I will even admit that every once in a while, I check them out a little obsessively, even though I know I shouldn’t. But when I do, I think to myself that I shouldn’t worry too much about the stats because I am blogging for the fun of it.
On the other hand, I cannot deny that paying attention to the stats and the multiple ways that they can be sliced and diced does provide valuable information with respect to social media and my target audience.
The reality is that watching blog stats is a little like watching the stock market. Once a blog post is in the public domain and its links are posted on Facebook, Twitter, Google+ and Flipboard, you never really know what will be a hit or when.
As I suggested in previous posts, there are some blogs I threw together in an hour that surpass my previous “personal bests” in page views, likes, comments or retweets. And then there are other posts for which I toiled by the sweat of my brow for days or weeks that barely register a blip.
But I am very proud of all of my posts, whether anyone saw them or not. I love them all equally!… OK, that’s not quite right. I admit, I have favourites too! Continue reading