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Another Company Name Change… Cue the Eye Roll

A collage of "Hello my name is..." stickersOne of the greatest ironies about getting older is that despite the whispers of life experience and wisdom through which we can better take life’s drama with a grain of salt, and to view it with the perspective and acceptance that prevent our heads from exploding on a daily basis, there is one troubling reality: new situations to replace them… which still hold the power to make our heads explode.

To me, a recent bugaboo has been company name changes.

A few weeks ago, my partner and I received an email from a company we deal with, announcing their name change. Frankly, it wasn’t a big change. They just dropped a few letters from the end of their name.

I felt empathy for the poor employees having to drop everything to update all of their forms, templates and signature blocks, at a time when their plates were probably already full. It brought back memories of a position I have been in more times than I wanted to recall.

I sometimes wonder if it’s just me who thinks that company names seem to be changing at a faster pace than before.

But the evidence speaks for itself when watching a vintage episode of “The Price is Right” on YouTube and noticing that many company names that were household names in the 1970s have completely disappeared.

I have to admit that remembering names is not my strongest attribute. Continue reading

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