Tag Archives: promotion

What Surprises Me Most After Four Years as a Blogger

Last year, I posted a blog entitled “The Ups and Downs of Blogging Statistics” in which I admitted to checking out my blog statistics and keeping an eye on trends, but not obsessing about them, given that this was “rehearsal” time for me.

Blogging was a building block for me to refine my writing creative skills in preparation for my aspirations as a creative writer. My blogging was for the fun of it, and you were more than welcome to join me along the way.

But four years into the blogging journey, there is one aspect that often surprises me: the posts that keep getting viewed weeks, months or even years after I have originally posted them, and getting fairly consistent views over the long term.

As a blogger, I don’t sit down and think to myself, “This post will get a thousand views”, it doesn’t work that way. And even after posting the link on Google, Twitter, Facebook, Flipboard and sometimes Pinterest, we are sometimes at the mercy of the algorithms for how much prominence (and page views) a post might get.

I have read a good number of articles on blog promotion, and I have definitely taken experts’ advice to try to maximize clicks whether through a well-chosen title, a sharp picture to accompany it, adherence to a consistent posting schedule, as well as seeking lessons learned by the most viewed posts. Continue reading

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Filed under 50+, Cats, Humour, Inspiring, Running, Writing

With This Many Loyalty Cards, How Loyal Can You Be?

Reward CardsDo you remember the episode of the TV sitcom “Seinfeld” when George Costanza’s wallet explodes from the multitude of items he had filed away in it? Some days, I feel that could be me just from the quantity of reward and loyalty cards I have accumulated over the years.

Just this past week, I was in a rush to leave the house to go see a movie and found myself deep diving through the kitchen counter pile of flyers, lists, receipts and other miscellaneous orphaned items, to look for my movie loyalty card. Fortunately I found it in time, despite the needle in the haystack factor.

I have loyalty cards for airlines, hotels, department stores, grocery stores and pharmacies. I have cards to earn me free coffee, free pet food and free dry cleaning, to name a few.

As you can see by the stack of cards in the picture, I am a member of a multitude of loyalty programs, but frankly I am not as loyal to them as they may think. I confess, I have been seeing other stores behind their back.

Out of all of those cards, only two of them are always in my wallet. Maybe five get rotated in and out of the wallet regularly (…when I remember to). The rest, I try to keep as organized as possible by placing them all in a business card keeper (…when I remember to).

Talk about a house of cards, Continue reading

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My (Much)Music Education

BoomboxIn late September, I had the good fortune of attending the Jann Arden concert at the National Arts Centre in Ottawa. Not only is Jann’s concert an evening of superlative music, but between songs, Jann charms the audience with her hysterically funny stories. I hope she never puts her musical career on hold, but if she ever does, she could easily have a brilliant future as a stand up comedienne!

In one of her stories, she tells of how the Columbia House Record Club was responsible for exposing her to such a diverse range of music in her formative years as a musical artist, an opportunity she might not have otherwise found growing up in rural Springbank, Alberta.

As she told the story, I could not help but draw a parallel to my own musical education which I owe almost entirely to MuchMusic (and its French-speaking sister station, MusiquePlus), back when they were “The Nation’s Music Station”, airing music videos “24 hours a day, in stereo”.

Today’s reality of YouTube, Vevo, iTunes and video on demand is a dream come true, allowing Continue reading

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Filed under Humour, Inspiring, Misc blogs