Back in my school days, I was a huge fan of marketing classes and thought that one day I might want to work in advertising. Life took a different spin and I didn’t end up working in that field, but I still had the opportunity to put some marketing know-how to good use in the field that chose me.
Just the same, as much as I bow to the wisdom of the marketing masters, I really don’t understand when or why everything suddenly became an “experience”.
Picking up something at the store has become a retail experience. Getting a bite to eat has become a dining experience. Music is now a listening experience and movies are now a viewing experience.
Did everything have to become an experience?
I was amused when I recently visited an establishment and noticed a poster prompting readers to tell management about their experience. The odd thing is that it was posted in the men’s washroom.
What would I have written back? Do they really want a description of my bathroom experience? (Careful what you wish for! Creative types with a sneaky sense of humour might actually take you up on the offer.)
“My approach to the urinal was a pleasant one as the aroma of disinfectant pucks filled my sinuses with a gentle, welcoming blend of lavender and chlorine.
The automatic flushing mechanism was very effective in bathing the urinal in a fresh cascade of water, reminiscent of a serene waterfall, a perfectly choreographed three seconds after I stepped away. I couldn’t have cued it better if I had flushed it myself. Continue reading
1 – There is enough grit in your entry hall to fill a sandbox, even when you vacuum it each week.
2 – You would like to have a few words with the groundhog.
3 – You run your fingers through the cat’s litter box, close your eyes, and dream you are on a sandy beach.
4 – You visit your summer clothes at the back of the closet.
5 – You put on sunscreen just to enjoy its aroma.
6 – In the car, you crank up the temperature and turn on the heated seats, just to remember what it was like to feel a little sweaty.
7 – Your default TV channel is the Sunset Channel.
8 – When you go to restaurants, you order drinks with umbrellas, and pretend you are on vacation.
9 – You create more playlists of songs with steel drums.
10 – When you check the weather app, you don’t tap on “weather warnings” anymore. You know that it is just more bad news.
11 – You have Googled “vitamin D dosage” on more than one occasion.
12 – You get frustrated when stores put out the lawn and garden supplies, when you are still looking for winter supplies. Continue reading
Filed under Humour, Lists
Maybe it’s a product of having a busy life and many interests, but I long for the day when I can take a vacation and for it to be entirely made up of time to put my feet up, read a good book and just relax in well-earned peace and tranquility.
Don’t get me wrong, I love being a home owner. I also love taking care of my investment. The problem is that through a normal work week, when you factor in time for social activities, writing, cooking, cleaning and laundry, there isn’t much time or energy left to bring out the power tools and the paint cans to knock things off my home maintenance to-do list.
And even when I do set aside time for do-it-yourself (DIY) projects, I want it done right the first time. I don’t want to rush the project and risk making a mess. For that reason, it needs a generous time allotment.
It would be one thing if I had no natural inclination for DIY projects or if I hated them, but I don’t. I actually think they are a joy and a privilege.
The worst part is that I am responsible for the to-do list and I tend to expect a lot of myself, so the list does get a little ambitious.
That being the case, the list of projects often get deferred to the only time where time and patience are in good supply: vacations… or should I say, stay-cations. Continue reading
If I had to pick a favourite between the “Spring Forward” and “Fall Back” time change, the winner has to be “Fall Back”. Not only do we regain the hour that we lost in the spring, but in the days that follow, in feeling sleepier at bedtime and falling asleep faster, it seems to make for a more restful night’s sleep.
The downside is that we are thrown back into darkness earlier in the afternoon. Losing that hour of natural light late in the day seems to make those winter months feel like they drag on and on, thus invoking the urge to curl up on the couch with a pillow, a blanket and the remote… or is that just me?
But on the upside, that extra hour holds so many possibilities for things to do. Here are ten ideas:
10. Catch up on the things that weren’t completed when the hour was taken away last spring
In our time-starved, busy lives, it can be pretty amazing how much we can miss that hour in the spring. At a time when we are itching to shed our winter parkas and fling the windows wide open to welcome the new season with open arms, deducting an hour from the spring cleaning, gardening or outdoor sports training agenda seems counterintuitive when there is so much to do.
9. Adjusting the clocks
Thankfully, many of the clocks in the house take care of themselves now and reset automatically. But for the ones that are not connected to computers and that need a little manual intervention (and sometimes require a refresher from its user manual), it seems that a good 15 minutes can be gobbled up just on clock detail.
8. Debating the merits of the time change
Between the recent reports on regions looking to remain on Standard Time year-round, to the articles weighing the pros and cons or speculating on the actual savings of Daylight Savings Time, a reader could easily use up that extra hour just reading up on the extra hour. Continue reading
Not too long ago, I was listening to an interesting report on the evolution of artificial intelligence (AI) and the types of jobs that could be replaced by robots. Of course, the occasionally insecure writer in me wondered, could robots replace writers and screw up my retirement plan?
While I am certainly not an expert in the field, nor should this blog post be interpreted as an expert opinion, the Pollyanna in me says if it could happen, we are probably some time away from that.
To me, a good story really boils down to three things: the reader, the writer and the story itself.
For a story to be successful, it needs to engage the reader and resonate on a human level. It needs to connect with readers on an intellectual and on an emotional level. The story needs to stir up feelings in the reader to keep them coming back for more.
To achieve that, the writer needs to tap into their imagination, their emotions, their experience, or all three. Plus, with each writer’s unique point of view in the way that they craft a story, additional layers of interest are created and the writer’s sense of style is stamped on the story, much like a fingerprint.
A good story could be a testimonial of human experience that discusses the strong emotions felt along the way such as the struggle, the pain and the joy. A good story can take us to a world we could only imagine. Good stories can also scare the crap out of us, play with our minds, or inspire us.
To do all of the above requires heart and passion. Continue reading
The freezing rain of a few days prior had turned the entire city into skating rink. Old Man Winter must have been really proud with himself as no outdoor surface was immune.
As the city began to thaw out from the storm, my normally calm drive home was punctuated by a moment of terror, as a sheet of ice had dislodged from the roof of an SUV speeding along at 80 kilometres per hour and flew straight up into the air like a pancake being masterfully flipped by its chef.
But what goes up must come down, as the wind carried the SUV roof shaped sheet of ice a little to the north and above my lane of traffic. Gravity then started taking over.
“Oh crap… the sheet of ice is headed this way,” I thought to myself.
I am always impressed by how television and movies are able to depict those moments in life when time stands still and things suddenly go in slow motion. This was one of those moments. As I could see the sheet of ice headed for me and my windshield, so many thoughts flew through my head at lightning speed:
“Oh crap, what do I do now?”
“Crap… this isn’t how I’m supposed to die, is it?”
“No wonder I’m not a fan of winter.”
“This isn’t how I’m supposed to die, is it?”
“I’ve still got a million stories to write. This would be tragic.” Continue reading