Friday morning, I awoke to the news that AMC’s CEO, Adam Aron, was opening the door to the idea of texting in some theatres. My initial reaction was “Are you kidding me?” with a not-so-nice word in the middle.
I immediately stopped myself and thought I was sounding a little like the Dowager Countess from Downton Abbey, horrified at the first telephone in the estate and asking “Is this an instrument of communication or torture?” Then the Bob Dylan song, “The Times They Are a Changing” came to mind.
However, just before posting this blog on Sunday, I noticed several sources indicating that AMC had already reversed their decision. Daniel White at Time.com reported AMC CEO Adam Aron as saying “We have heard loud and clear that this is a concept our audience does not want” … “With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future.”
But I wonder if this is really the end of this story? How many times have you been distracted by the glow of a screen in the middle of a movie… or a concert… or a play? Personally, I think we are still at the opening credits of this dialogue. Stay tuned!
The theatre experience
For me, the theatre experience involves completely suspending judgement, suspending reality and completely immersing myself in the story that the producers, directors, actors and technical team are trying to tell me. To me, that is sacred for the full enjoyment of a movie, allowing my mind, soul and emotions to get completely wrapped up in the moment as if I was there experiencing it myself. If I can achieve that, then the experience was a success and money well spent.
I like the entertainment experience of completely escaping and disconnecting from my life for a couple of hours. The world will not come to an end if my online presence is not felt during that time.
Personally, I find it a buzzkill when there is a Continue reading