When I look at the calendar, it blows my mind that we are already at the end of what I refer to as “my running season” (typically, the period from March to November) and yet I still haven’t gone running yet this year.
How did that happen? How did a whole running season escape on me?
Thankfully, it’s not like I was sidelined due to injury or anything like that (been there, done that!), but I think we can all agree that 2020 was far from normal for anyone.
Much like every year, when the ice build-up on the wintry sidewalks was melting, making them less of a hazard for slipping and breaking an ankle or a hip (a legit concern for us folks on the cusp of “elderly”), I had every intention of getting out, building up my walking routine and slowly graduating to running.
At the dawn of the Covid-19 lockdown, I was working from home and during most lunch breaks, I was outside walking two kilometres to get some fresh air, sunshine and exercise. In reality, that wasn’t too far off from my routine had I been working from the office. Over time, my pace increased with no noticeable complaints from the legs, knees, hips, IT bands or shins. I felt like I was making good progress.
Over the span of a few weeks, I had just graduated to the walk-run combo for my two kilometre circuit, so I was almost there and planning to increase my distance. Continue reading
When Did Everything Become an “Experience”?
Just the same, as much as I bow to the wisdom of the marketing masters, I really don’t understand when or why everything suddenly became an “experience”.
Picking up something at the store has become a retail experience. Getting a bite to eat has become a dining experience. Music is now a listening experience and movies are now a viewing experience.
Did everything have to become an experience?
I was amused when I recently visited an establishment and noticed a poster prompting readers to tell management about their experience. The odd thing is that it was posted in the men’s washroom.
What would I have written back? Do they really want a description of my bathroom experience? (Careful what you wish for! Creative types with a sneaky sense of humour might actually take you up on the offer.)
“My approach to the urinal was a pleasant one as the aroma of disinfectant pucks filled my sinuses with a gentle, welcoming blend of lavender and chlorine.
The automatic flushing mechanism was very effective in bathing the urinal in a fresh cascade of water, reminiscent of a serene waterfall, a perfectly choreographed three seconds after I stepped away. I couldn’t have cued it better if I had flushed it myself. Continue reading →
4 Comments
Filed under Humour
Tagged as advertising, business, business model, client, client service, comedy, comments, commercial, experience, feedback, funny stories, humour, management, marketing, memorable, observational humour, observations, retail, shopping, significance, significant, survey, transactions, value-added, values