Do you remember the episode of the TV sitcom “Seinfeld” when George Costanza’s wallet explodes from the multitude of items he had filed away in it? Some days, I feel that could be me just from the quantity of reward and loyalty cards I have accumulated over the years.
Just this past week, I was in a rush to leave the house to go see a movie and found myself deep diving through the kitchen counter pile of flyers, lists, receipts and other miscellaneous orphaned items, to look for my movie loyalty card. Fortunately I found it in time, despite the needle in the haystack factor.
I have loyalty cards for airlines, hotels, department stores, grocery stores and pharmacies. I have cards to earn me free coffee, free pet food and free dry cleaning, to name a few.
As you can see by the stack of cards in the picture, I am a member of a multitude of loyalty programs, but frankly I am not as loyal to them as they may think. I confess, I have been seeing other stores behind their back.
Out of all of those cards, only two of them are always in my wallet. Maybe five get rotated in and out of the wallet regularly (…when I remember to). The rest, I try to keep as organized as possible by placing them all in a business card keeper (…when I remember to).
Talk about a house of cards, Continue reading