My social media journey had been an incubator of trial and error experiences, striving to see what catches on, what doesn’t, and hopefully figuring out the common denominator. For me, Instagram was the toughest to figure out.
You could say my first exposure to social media was email, which I have been doing since the time that my hair was almost as high as the C.N. Tower. I then launched my own web site in 1999, “The Spin on Life at 33 1/3”, a blog before blogs became popular, which lasted a couple of years. My next steps were Facebook and Twitter, which I figured out pretty quickly. Then of course came my blog, “It’s the Journey” on WordPress.
In my blog post “Blogging… More Than Words”, I explained how that venture into blogging led me to the epiphany and serendipity of rediscovering photography, a hobby I enjoyed since I was very young, to incorporate a visual to help draw viewers to my blog, whether through Facebook, Twitter, Google + or WordPress.
But Instagram remained a bit of a mystery to me. What pictures should I post?
At first, I tried using it as an extension to Facebook, posting random pictures and comments. Before I knew it, I was posting the same thing on two platforms, to essentially the same group of friends. That was a bit of a fail.
I then tried emulating some of the people whose Instagram accounts I liked and enjoyed. In doing so, I posted pictures of the occasional travel picture, plates of food that looked too good to eat, new CDs, new colourful socks, new shoes, pictures to promote my blog and random selfies. Then, as of last year, I posted pictures of Ivy the Wonder Cat. My Instagram account was all over the map.
Was it any wonder that my likes were low and attracting new followers wasn’t really happening. Frankly, when I stepped back and looked at it objectively, I didn’t like my account much either.
But it was in the process of taking pictures for the blog that something recently clicked… metaphorically speaking. Continue reading