Tag Archives: client service

When Did Everything Become an “Experience”?

Back in my school days, I was a huge fan of marketing classes and thought that one day I might want to work in advertising. Life took a different spin and I didn’t end up working in that field, but I still had the opportunity to put some marketing know-how to good use in the field that chose me.

Just the same, as much as I bow to the wisdom of the marketing masters, I really don’t understand when or why everything suddenly became an “experience”.

Picking up something at the store has become a retail experience. Getting a bite to eat has become a dining experience. Music is now a listening experience and movies are now a viewing experience.

Did everything have to become an experience?

I was amused when I recently visited an establishment and noticed a poster prompting readers to tell management about their experience. The odd thing is that it was posted in the men’s washroom.

What would I have written back? Do they really want a description of my bathroom experience? (Careful what you wish for! Creative types with a sneaky sense of humour might actually take you up on the offer.)

“My approach to the urinal was a pleasant one as the aroma of disinfectant pucks filled my sinuses with a gentle, welcoming blend of lavender and chlorine.

The automatic flushing mechanism was very effective in bathing the urinal in a fresh cascade of water, reminiscent of a serene waterfall, a perfectly choreographed three seconds after I stepped away. I couldn’t have cued it better if I had flushed it myself. Continue reading

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Dear Loyalty Apps, Please Stop Logging Me Out!

In 2016, I published a blog post about the number of loyalty cards I was carrying and the challenge in keeping track of all of them. There had to be an easier way.

I still maintain that with impeccable client service and reasonable prices, we could probably skip loyalty programs.

But marketing wizards seem to have tapped into our basic human need to belong, and have turned clubs and memberships into an art form that seems to fill a void. Sometimes the exclusive rewards and personal offers are so well thought out that we overlook the consumer information that we have volunteered about ourselves to get to those benefits.

Shortly after that post appeared, I figured I had nothing to lose in trying to keep track of all of them with the smart phone apps that they were offering.

Initially, the issue I encountered was that my antiquity of a phone was sometimes too slow to produce the apps as soon as I needed them. To proceed with the experiment, I had to wait until my phone was retired and replaced.

When I bought a new phone, I jumped on the bandwagon in a big way and signed up for all of the apps to replace the imposing stack of loyalty cards I had accumulated.

My next task was to learn how to juggle products like a circus performer, while waiting in line to check out. I wanted to avoid the huffing, puffing and sighing from the shoppers behind me, as we all waited for an app to launch.

I became pretty good at holding different products under my armpits, between my legs, or in my teeth while needing both hands to swipe my way to the right app at the right time. I’m sure that there is some funny security footage out there to attest to my newly found skills. Continue reading

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My New Year’s Resolution for 2019: Expecting More

New Year's festivitiesWhen I attended university 35 years ago, majoring in business administration, the book “In Search of Excellence” written by Tom Peters and Robert H. Waterman, Jr. was often referenced as a case study in best practices.

As a student in the 1980s, the book resonated with me. I was particularly in awe of the innovative concept of seeking input from clients and front line employees for simple yet effective ideas for enhancing the quality of products and services. The concept’s success was further demonstrated in the documentary movie that was making the rounds at that time.

“In Search of Excellence” was probably the book that inspired me most to pursue a career in business. Even as a young man, I was moved when a business (a store, a restaurant or a service) valued quality and worked a little harder to achieve it. This was (and still is) an important value for me and it appealed to me to think that a business career could revolve around the theme of quality.

But when the business world constantly hungers for a competitive edge, management principles are ever-evolving and replaced by new theories and best practices. And as a consumer, I am saddened that quality has been caught in the crossfire.

Some products don’t seem to last as long as they used to, despite the call to be more mindful of our use of landfills. Some stores are ghost towns, where it is impossible to find assistance when I need to ask questions or to get a product from a high shelf. And when I am able to find assistance, on some occasions I am given wrong directions or wrong answers.

I have also noticed some products I buy often getting cheapened by cutting corners on workmanship or incorporating cheaper materials. It is very disappointing. Continue reading

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The Experiment

A few years ago, I had a twinge of entrepreneurial spirit after a productive round of spring cleaning and purging… Well, actually, the TV show “Hoarders” scared me into spring cleaning. Not that my house ever remotely looked like the ones on the show but 5 minutes of that show is like a kick in the OCD!

I decided that rather than donating the items I was ready to part with, I would try my hand at selling some items on-line and try to make some money at it. For my first attempt, I wanted to start small and call it a one-month “pilot project” to give it a fair shot. I decided to start with books and CDs. Continue reading

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