One of the greatest ironies about getting older is that despite the whispers of life experience and wisdom through which we can better take life’s drama with a grain of salt, and to view it with the perspective and acceptance that prevent our heads from exploding on a daily basis, there is one troubling reality: new situations to replace them… which still hold the power to make our heads explode.
To me, a recent bugaboo has been company name changes.
A few weeks ago, my partner and I received an email from a company we deal with, announcing their name change. Frankly, it wasn’t a big change. They just dropped a few letters from the end of their name.
I felt empathy for the poor employees having to drop everything to update all of their forms, templates and signature blocks, at a time when their plates were probably already full. It brought back memories of a position I have been in more times than I wanted to recall.
I sometimes wonder if it’s just me who thinks that company names seem to be changing at a faster pace than before.
But the evidence speaks for itself when watching a vintage episode of “The Price is Right” on YouTube and noticing that many company names that were household names in the 1970s have completely disappeared.
I have to admit that remembering names is not my strongest attribute. Continue reading
It's the Journey 
When Did Everything Become an “Experience”?
Just the same, as much as I bow to the wisdom of the marketing masters, I really don’t understand when or why everything suddenly became an “experience”.
Picking up something at the store has become a retail experience. Getting a bite to eat has become a dining experience. Music is now a listening experience and movies are now a viewing experience.
Did everything have to become an experience?
I was amused when I recently visited an establishment and noticed a poster prompting readers to tell management about their experience. The odd thing is that it was posted in the men’s washroom.
What would I have written back? Do they really want a description of my bathroom experience? (Careful what you wish for! Creative types with a sneaky sense of humour might actually take you up on the offer.)
“My approach to the urinal was a pleasant one as the aroma of disinfectant pucks filled my sinuses with a gentle, welcoming blend of lavender and chlorine.
The automatic flushing mechanism was very effective in bathing the urinal in a fresh cascade of water, reminiscent of a serene waterfall, a perfectly choreographed three seconds after I stepped away. I couldn’t have cued it better if I had flushed it myself. Continue reading →
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