Over the span of my career, I took great joy in preparing drafts of memos, briefing notes and all kinds of correspondence for my management team. Naturally, I learned a lot along the way and I was more than happy to pass on to the advice to the newest generation when it was my turn to coach them.
In the early days, one comment that came back a few times was the editing note, “in full first”.
By saying that, my director was suggesting that I should write out an acronym in full the first time it appeared in the document and then to include its acronym version in parentheses. Once that is clarified to the reader, the writer can then feel free to use the acronym in its shortened form throughout the rest of the document.
What sage advice that was! To this day, I really appreciate the time, effort and patience that this busy executive took in tutoring me on the importance of spelling out an acronym.
She explained that an acronym that might be commonly used by my peers and myself might not be evident to someone on another team, someone who isn’t involved in the technical aspects of the work, or someone outside of our organization. Continue reading
When Did Everything Become an “Experience”?
Just the same, as much as I bow to the wisdom of the marketing masters, I really don’t understand when or why everything suddenly became an “experience”.
Picking up something at the store has become a retail experience. Getting a bite to eat has become a dining experience. Music is now a listening experience and movies are now a viewing experience.
Did everything have to become an experience?
I was amused when I recently visited an establishment and noticed a poster prompting readers to tell management about their experience. The odd thing is that it was posted in the men’s washroom.
What would I have written back? Do they really want a description of my bathroom experience? (Careful what you wish for! Creative types with a sneaky sense of humour might actually take you up on the offer.)
“My approach to the urinal was a pleasant one as the aroma of disinfectant pucks filled my sinuses with a gentle, welcoming blend of lavender and chlorine.
The automatic flushing mechanism was very effective in bathing the urinal in a fresh cascade of water, reminiscent of a serene waterfall, a perfectly choreographed three seconds after I stepped away. I couldn’t have cued it better if I had flushed it myself. Continue reading →
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