Tag Archives: business model

When Did Everything Become an “Experience”?

Back in my school days, I was a huge fan of marketing classes and thought that one day I might want to work in advertising. Life took a different spin and I didn’t end up working in that field, but I still had the opportunity to put some marketing know-how to good use in the field that chose me.

Just the same, as much as I bow to the wisdom of the marketing masters, I really don’t understand when or why everything suddenly became an “experience”.

Picking up something at the store has become a retail experience. Getting a bite to eat has become a dining experience. Music is now a listening experience and movies are now a viewing experience.

Did everything have to become an experience?

I was amused when I recently visited an establishment and noticed a poster prompting readers to tell management about their experience. The odd thing is that it was posted in the men’s washroom.

What would I have written back? Do they really want a description of my bathroom experience? (Careful what you wish for! Creative types with a sneaky sense of humour might actually take you up on the offer.)

“My approach to the urinal was a pleasant one as the aroma of disinfectant pucks filled my sinuses with a gentle, welcoming blend of lavender and chlorine.

The automatic flushing mechanism was very effective in bathing the urinal in a fresh cascade of water, reminiscent of a serene waterfall, a perfectly choreographed three seconds after I stepped away. I couldn’t have cued it better if I had flushed it myself. Continue reading

4 Comments

Filed under Humour

Texting During the Movie: Thumbs Up or Thumbs Down?

iPhone Movies CatFriday morning, I awoke to the news that AMC’s CEO, Adam Aron, was opening the door to the idea of texting in some theatres. My initial reaction was “Are you kidding me?” with a not-so-nice word in the middle.

I immediately stopped myself and thought I was sounding a little like the Dowager Countess from Downton Abbey, horrified at the first telephone in the estate and asking “Is this an instrument of communication or torture?” Then the Bob Dylan song, “The Times They Are a Changing” came to mind.

However, just before posting this blog on Sunday, I noticed several sources indicating that AMC had already reversed their decision. Daniel White at Time.com reported AMC CEO Adam Aron as saying “We have heard loud and clear that this is a concept our audience does not want” … “With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future.”

But I wonder if this is really the end of this story? How many times have you been distracted by the glow of a screen in the middle of a movie… or a concert… or a play? Personally, I think we are still at the opening credits of this dialogue. Stay tuned!

The theatre experience

For me, the theatre experience involves completely suspending judgement, suspending reality and completely immersing myself in the story that the producers, directors, actors and technical team are trying to tell me. To me, that is sacred for the full enjoyment of a movie, allowing my mind, soul and emotions to get completely wrapped up in the moment as if I was there experiencing it myself. If I can achieve that, then the experience was a success and money well spent.

I like the entertainment experience of completely escaping and disconnecting from my life for a couple of hours. The world will not come to an end if my online presence is not felt during that time.

Personally, I find it a buzzkill when there is a Continue reading

1 Comment

Filed under 50+, Misc blogs, Theatre