Tag Archives: advertising

When Did Everything Become an “Experience”?

Back in my school days, I was a huge fan of marketing classes and thought that one day I might want to work in advertising. Life took a different spin and I didn’t end up working in that field, but I still had the opportunity to put some marketing know-how to good use in the field that chose me.

Just the same, as much as I bow to the wisdom of the marketing masters, I really don’t understand when or why everything suddenly became an “experience”.

Picking up something at the store has become a retail experience. Getting a bite to eat has become a dining experience. Music is now a listening experience and movies are now a viewing experience.

Did everything have to become an experience?

I was amused when I recently visited an establishment and noticed a poster prompting readers to tell management about their experience. The odd thing is that it was posted in the men’s washroom.

What would I have written back? Do they really want a description of my bathroom experience? (Careful what you wish for! Creative types with a sneaky sense of humour might actually take you up on the offer.)

“My approach to the urinal was a pleasant one as the aroma of disinfectant pucks filled my sinuses with a gentle, welcoming blend of lavender and chlorine.

The automatic flushing mechanism was very effective in bathing the urinal in a fresh cascade of water, reminiscent of a serene waterfall, a perfectly choreographed three seconds after I stepped away. I couldn’t have cued it better if I had flushed it myself. Continue reading

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Filed under Humour

When Door-To-Door Sales Were Banned

On March 1st, a province-wide ban went into effect in Ontario, effectively putting a stop to high pressure sales of heating, air conditioning and water services at our front doors. What a relief!

While I feel bad for the folks who were trying to make an honest living in the business of door-to-door sales, the sad reality is that in recent years, a few rotten apples spoiled it for everyone. Some sales people were becoming pushy, confrontational and some were downright creepy.

I remember one young lady who looked like Jan Brady from the Brady Bunch, who was selling a locked-in price plan for natural gas. After I politely declined the offer and started gently shutting the door, she wrapped up the conversation saying “you’ll beeee soooorryyyyy” with the same tone and inflection as a dire warning from a horror movie. That was a little creepy!

I also remember an argumentative type that got my blood boiling when I innocently thought this might be a good time to ask questions and to get more information. As I started asking very genuine questions about the service he was offering, he kept asking me why I needed to know that, as his tone got increasingly defensive with every passing question. When he started raising his voice and I started feeling rattled, I decided it was time to end the conversation. He kept talking after I closed the door.

It was the pushy people who wanted to get into the house and check out my water heater that pushed me over the edge, when challenging my own authority to say “no, thank you”. Holy invasion of privacy, Batman! Continue reading

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Filed under Health and Wellness, Humour, mental health, Misc blogs